COCO-MAT SWITZERLAND
Supporting the Geneva based Swiss franchisee of COCO-MAT, a global lifestyle brand from Greece. Guided by the wisdom of nature, COCO-MAT designs personalised sleep products and home furnishings crafted exclusively from natural materials.
DELIVERABLES INCLUDE:
Website redesign using E-C0mmerce platform Shopify
Implementation of online booking capability for In-store sleep consultations
Ongoing site optimisation, seasonal and product updates
Set up of E-mail marketing solution using E-marketing platform Omnisend
Set up of multiple site language tanslations, French, English and German using third tool
Social media marketing maintence & creative template designs
Print creatives
COCO-MAT - SLEEP ON NATURE
01. INSIGHT
Established in 2015, COCO-MAT Switzerland was keen to expand from a young growing business by developing an independent, local comprehensive e-commerce solution that could provide products and content tailored specifically to their Swiss audience.
02. VISION
Business owner, Helena Fornier’s vision was to have an affordable and scalable e-commerce solution allowing the business to meet the increasing demands of online customers, with digital marketing integration to support growth, drive customer loyalty. This solution would significantly improve local search engine optimisation (SEO) making it easier for local customers to find the business when searching online. This also would allow COCO-MAT Switzerland to deliver a consistent, personable customer experience across all channels.
COCO-MAT SWITZERLAND ONLINE SHOP
03. NEW E-commerce WEBSITE
To enable a scalable offering, Shopify was the preferred solution of choice. It’s known for it’s user friendly interface making it easy for business owners and employees to set up and manage online stores without requiring extensive technical knowledge. In addition, Shopify’s extensive app store offers a variety of plugins and integrations that can add functionality to the store, like loyalty programs, advance analytics, localised shipping and payment options.
04. online booking capability
An online booking capability for In-Store sleep consultations was implemented not only to optimise the online user experience with offering a more convenient and flexible way to book for customers, but also to serve the business with a more efficient method of management and scheduling based on staff resource and availability.
COCO-MAT SWITZERLAND ONLINE BOOKING SOLUTION
05. EMAIL & SOCIAL MEDIA PRODUCT MARKETING CAMPAIGNS
A consistent and modern design used across all online and offline channels to support the product launch of the new Niki Sofa Bed.
04. seasonal, product AND CUSTOMER LOYALTY creatives
A selection of seasonal product creatives used across all digital marketing channels.
NEW PRODUCT EMAIL & SOCIAL MARKETING CAMPAIGN
SEASONAL PRODUCT SOCIAL CREATIVE
BRAND USP SOCIAL CREATIVE
PRODUCT SOCIAL CREATIVE
SEASONAL PRODUCT CREATIVE
CLIENT WORDS..
”Ellen is an inspiring source of creativity and solutions with fully understanding the needs and aspirations of a small independent business such as mine. Always having the end user in mind when designing and delivering digital experiences across multiple customer touch points. She is very personable and open in her approach to ways of working and collaboration.”
~ HELENA FORNIER - Business Owner ~
SITE BUILD COMPLETION / JUNE TWENTY TWENTY ONE
VISIT: WWW.COCOMAT.CH